How to Leverage Online Marketing For Your Offline Business

How to Leverage Online Marketing For Your Offline Business

The other day I went into my local pet store to buy my dog a new toy and some treats. You see I have one of those dogs who would rather chase squirrels and rabbits than listen to me. So I figured I should try training her with dog treats. You know, give her a juicy treat every time she does something I want her to do.

Understanding The Power of Engagement Marketing

Understanding The Power of Engagement Marketing

The lines used to be clear between online businesses and offline businesses when it came to marketing. Not anymore. Today’s forward thinking business owners are finding ways to blend the best of both worlds into a truly leveraged marketing program. When...
How to Write a Convincing E-mail

How to Write a Convincing E-mail

Emails are the most common document in the business world. Unfortunately, many e-mails are so poorly written that recipients must struggle to figure out why they’re reading the e-mail and what they’re supposed to do about it. Here’s a foolproof...
6 Ways to Make Your Website Look Good and Rank Well

6 Ways to Make Your Website Look Good and Rank Well

Google wants your website to be as user-friendly as possible.┬áThis is evidenced by recent algorithm updates like Google’s Above the Fold update which detects whether your website has more than two/three ad slots above the fold. Even Google’s Panda...
5 Ways Responsive Design impacts Your SEO

5 Ways Responsive Design impacts Your SEO

Your site rank in search engine results depends on a lot of key factors, but lately Google really wants your website to be responsive. I bet you knew this day was coming, you just hoped you have more time to prepare. There is a ton of information on how to implement...