Client: Helen Fernandez
Project Type: Website redesign
Helen has a unique talent and a unique product. As an energy healer she serves and very specific market niche. So getting her website to reflect and communicate her value and services was a challenge. Even more challenging was designing her site pages to convert curious visitors to intrigued subscribers.
Helen’s site is a work in progress, with constant split testing on key pages to see what connects with her visitors. Sometimes when you serve a unique market niche it can be difficult to dial in the right combination of headlines, content, and value propositions, not to mention imagery and layout.
Client URL: Helen Fernandez